Spire Motorsports and two of its drivers will showcase a new partner in two upcoming Cup Series races.
According to a press release, Mattress Warehouse will make its move into NASCAR on a two-race deal. The company will sponsor both Carson Hocevar and Corey LaJoie while highlighting the Molecule mattress brand.
Hocevar will showcase the scheme first, doing so during Sunday's race at Watkins Glen International (3 p.m. ET). LaJoie will then feature the Mattress Warehouse scheme the following weekend at Bristol Motor Speedway (Saturday, Sept. 21, at 7:30 p.m. ET).
Photo credit: Spire Motorsports
"Spire Motorsports is thrilled to have Mattress Warehouse and Molecule bedding come on board for the next two races and to showcase those brands during the NASCAR Cup Series Playoffs," said Todd Mackin, president of Spire Holdings, in a statement. "It's an exciting time for Spire Motorsports.
"We're proud to introduce both brands to our race team and the NASCAR audience. Both Carson and Corey had a great time shooting the commercial spots and Carson's crew chief Luke Lambert even got in on the action. The lead up has been a lot of fun and the cars look awesome. The icing on the cake will be seeing the cars on track at Watkins Glen and Bristol Motor Speedway."
Sunday's race at Watkins Glen International marks Hocevar's first time competing at the New York road course in NASCAR's top series. He has limited experience at the track, having made only one Truck Series start there in 2021. Hocevar finished 10th in his Watkins Glen debut.
LaJoie has made 12 Cup Series starts at Bristol Motor Speedway in his career. He has three DNFs -- three due to mechanical issues and one due to a crash. His average finish is 26.8 at the short track, and his best finish at Bristol was 15th in 2022.
Both drivers will now have opportunities to take on these tracks once again while pursuing specific goals. LaJoie still wants to get Spire Motorsports a win before his time in the No. 7 ends. Hocevar has plans to add to his lead in a pivotal battle.
"Rookie of the Year, that's probably the biggest thing right now," Hocevar said about his goals last weekend at Atlanta. "You only get one Rookie of the Year.
"The next thing that you get to go to the banquet and hold a trophy (for) is just the championship, and I don't think that's in our cards for the next few years by any means. So it'd be nice to go to the banquet."