Rebel Bourbon is going to take its sponsorship of Kyle Busch to another level. The Kentucky-based company will release a limited-edition product for the two-time Cup Series champion.
According to the announcement, Rebel Bourbon will release the Kyle Busch 108 Single Barrel Bourbon. Busch selected the barrels for the limited release, which was bottled at 108 proof (54% ABV). The bourbon was created using the recipe from 1849 and aged for a full four years before bottling.
Rebel Bourbon says that 5,000 cases (6-in) of Kyle Busch 108 Single Barrel are available nationwide. The suggested retail price is $39.99 per 750mL bottle. Each bottle features Busch's signature, the barrel number he selected, his car number, and RCR's logo.
"This sponsorship really is about living life with a rebellious spirit, and I had fun picking barrels on my own terms for this special limited-edition release," Busch said in a press release.
"I'm proud to have my name on every bottle and excited for fans nationwide to experience something new from Rebel Bourbon and RCR."
Photo credit: Rebel Bourbon
The release of the Kyle Busch 108 Single Barrel is only the latest step in this partnership between Rebel Bourbon and Richard Childress Racing. The deal also includes primary sponsorship in multiple Cup Series races this season.
Busch partnered with Rebel last season in multiple Cup Series races. The company then announced its return for this season while revealing a new scheme. The No. 8 Chevrolet will now have a white oak barrel design and the slogan, "Live against the grain."
The first race featuring this new scheme will be this weekend's EchoPark Automotive Grand Prix at Circuit of the Americas. Rebel and Richard Childress Racing will reveal the rest of the races at a later date.
"Rebel Bourbon did a tremendous job of promoting the partnership in their inaugural season," said Torrey Galida, president of Richard Childress Racing, in a January statement.
"The authentic connection between Rebel Bourbon and RCR allows us to showcase our shared core values and celebrate our rebel spirit. We are excited to expand their program during the 2025 season and look forward to building on the established momentum."